MUMBAI: ITC's fragrance brand Engage has launched of its new range of deodorants, Engage Intense.
A TVC accompanying the new product launch sees brand ambassador Shubman Gill bring "his intense preparation and game to the forefront for Engage Intense".
Conceptualized by Ogilvy India and directed by Vijay Sawant, the film has Shubman sharing his "own journey of dedication, faith and positivity through this visual and intense narrative".
Sameer Satpathy, Divisional chief executive, Personal Care Business, ITC limited, says: “With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise.”
Engage Intense is available in two variants, Black Skies and Green Turf.