MS Dhoni backed Rhiti Sports has signed an exclusivity agreement with badminton star HS Prannoy.
The agreement gives Rhiti Sports the sole and exclusive right to manage, promote and represent the athlete across all media.
During its tenure as an exclusive management agency, Rhiti Sports will handle his marketing, endorsement, and promotion.
Rhiti Sports, which was founded in 2007 by Dhoni's close associate Arun Pandey, specializes in sports marketing and celebrity management. The agreement will also help the company to add badminton to its portfolio.
HS Prannoy on this new association said, "As players, we are always looking for fruitful associations and partnerships that can help us connect and grow swiftly."
He further adds, "Based on the experience and expertise of Rhiti Group, an association between us is one such stepping stone. I’m really excited to join hands with Rhiti Group and I’m looking forward to this long-term association."
Pandey, CMD of Rhiti Group commented, "HS Prannoy is clearly one of the most exciting new talents to emerge in the world of sports in recent times and we see a huge potential in our association. I am very pleased on behalf of my company to have him exclusively on board with us."
The Rhiti Group is a well-known international group operating from various countries and diversified into various sectors vis-a-vis from managing brands, businesses, professional sportspersons, and celebrities, filmmaking/production, retail of apparel, sports brand, health, and fitness venture, creating, advising, consulting, owned and managing Web3 Platforms; blockchain and metaverse business to create a parallel economy and other allied activities.
Rhiti is engaged and is working on endorsement, content creation, content monetization, and/or the NFT marketplace.
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