Stepathlon aces World Tennis League's fan engagement mandate

Stepathlon WTL

LONDON: The World Tennis League, in its inaugural year, has partnered with Stepathlon, a global fan engagement and data platform, to build and engage a fan community for this unique global event where top-ranked tennis players will compete in the inaugural edition in Dubai in December.

The iconic partnership is a giant step for Stepathlon in their growth trajectory as it offers both sports and entertainment fans exclusive opportunities to interact with the world's biggest names in tennis and music, as the event will also see participation from an array of world class DJs, including Tiesto and Armin Van Buuren.

Novak Djokovic and Iga Swiatek will headline the event. Other notable stars confirmed include: Alexander Zverev and Nick Kyrgios in men’s singles, and Simona Halep and Elena Rybakina, the recently crowned Wimbledon champion, in women’s singles, adding to a world-class line-up of tennis talent.

Stepathlon’s ‘reward the many not the few’ philosophy will give participants multiple chances to win a wide range of unique experiences. These will include: sitting courtside with players, signed merchandise, backstage concert passes, all-expenses-paid trips to Dubai to see the world’s greatest tennis stars & DJs, meet & greets, VIP tickets and many more.

“Every new event or tournament has an opportunity to inspire existing and new fans of the sport. We have created a product that aims to bring in new audiences and build joy for existing fans. We truly believe tennis-focused entertainment can appeal to everyone. This is why we have teamed up with Stepathlon and their fan engagement platform. It is for everyone – and Stepathlon will help us bring the human story of the players to life, helping connect with fans well beyond the court.  Not only that, we can get them moving and active, whilst also providing data and communication opportunities for our partners at the same time,” said WTL CEO Scott Davidoff.

“To be able to work with WTL as our first tennis client is an honour especially given the caliber of the field and the quality of the music line up. We firmly believe that popular culture is the vehicle to positively impact both people and planet. Road to WTL powered by Stepathlon will inspire, entertain, and motivate all fans to be healthier and happier. Further, helping WTL build their fan base whilst aligning their commercial plans is a great opportunity for Stepathlon to continue to show the world of sport and entertainment how we can work as a strategic partner for any organisation with a fan base, by sourcing ‘real’ first party data, developing flexible digital assets for brands and partners and, crucially, aligning with values such as health (their core focus) – both physical and mental – and the importance of community,” noted Stepathlon executive chairman and founder Ravi Krishnan.