KOCHI: Ather Energy, which lays claim to being India’s first "intelligent" electric scooter manufacturer, has extended its association with Kerala Blasters FC as the Hero Indian Super League club's digital partner for a third consecutive year.
Commenting on the association, Ravneet Singh Phokela, chief business officer, Ather Energy, said: “We are delighted to continue our support with KBFC for the third year in a row. The trajectory of KBFC in this tournament parallels our own in the EV business. KBFC has established itself as one of the country's most enthusiastic clubs and a finalist in the 2021 season. Similarly, Ather has developed strong salience in Kerala over the last year, becoming the market's biggest EV player. Our association with KBFC has helped us to drive awareness and familiarity for our brand in Kerala and also across the country, as we continue to expand our footprint. We are hopeful that with this partnership we will be able to showcase our scooters to a larger audience and accelerate the adoption of EVs across the country.”
"We are excited to extend our partnership with Ather. They have been at the forefront of India's transition to electric vehicles, and the club looks forward to helping this transformation continue and drive awareness about sustainable development," says Nikhil Bhardwaj, Director, Kerala Blasters FC.
Kerala is one of the first markets in India to adopt EVs and has the highest scooter penetration in India. The acceptance of EVs continues to be an all-time high. With Experience Centers across 9 major locations (Kochi, Calicut, Trivandrum, Kannur, Palakkad, Thrissur, Kollam, Malappuram & Tirur) and 5000+ vehicles on road, Ather is the leading electric vehicle brand in Kerala now. The company has also installed 45+ fast-charging points - Ather Grid across Kerala, speeding up the EV infrastructure. By the end of the year, Ather Energy plans to expand its presence in Kerala to more cities. The number of test ride requests for the gen3 of Ather 450X has risen exponentially across the state in recent months. This association will increase the brand awareness in Kerala as well as among the football followers across the country.