NEW DELHI: Chennaiyin FC has announced Parimatch News — a sports, e-sports and entertainment platform — as the Hero Indian Super League club's principal sponsor ahead of the 2022-23 season.
PMI, a service company engaged in the development and implementation of the expansion strategy for the Parimatch News brand, announced the partnership Wednesday.
By inking this deal, Parimatch News takes another step towards investing in sports beyond cricket. It’s part of the company’s strategy to expand its presence in India, by helping raise the profile of football and alongside ensuring that talent can grow from the grassroots up.
For the record, Parimatch News has ongoing partnerships with the Hero ISL as well as fellow ISL clubs Kerala Blasters and Northeast United.
The Marina Machans, as Chennaiyin FC is fondly known, have twice won the Hero ISL, in 2015 and 2017-18, and finished runners-up in 2019-20. They have a strong and passionate fan following who dedicatedly follow the club. The club plays its home games at the Jawaharlal Nehru Stadium, nicknamed Marina Arena.
Vita Dani, co-owner of Chennaiyin FC, said: "We are glad to have PariMatch News on board with us in a season where fans will be back in stadiums, after two years. We at CFC welcome them to the club and hope for a successful season together, both on and off the pitch."
Dmitry Belianin, CCO, Parimatch International, shared: “The Indian Super League is something every football fan in the country has come to embrace. It shows how far the beautiful game has evolved in India, and also its potential to grow further. By associating with Chennaiyin FC as a sponsor, Parimatch News is proud to contribute to the league’s journey towards becoming the storehouse of talent for the national team. The Chennai fans bring so much passion in their support for their team, and I can’t wait for the new season to start, and to hopefully see the Marina Machans celebrate a third title!”