My11Circle inks 3-yr deal as lead sponsor of Lucknow IPL team

My11Circle logo

MUMBAI: Indian fantasy sports platform My11Circle has signed up with the RP-Sanjiv Goenka group-owned Lucknow franchise as the official principal sponsor of the team for the upcoming season of the Indian Premier League. 

Financial terms were not disclosed.

The three-year deal will see My11Circle logo featuring on the front of the as yet under wraps Lucknow team jersey.

Commenting on the partnership, Raghu Iyer, CEO, RPSG Sports, said: "We are delighted to have My11Circle as our Principal Team Sponsor. We thank them for the faith they have shown in our new franchise and are confident that this will be a winning partnership."

The Lucknow franchise, along with Ahmedabad, which was won by US-based private equity giant CVC Capital Partners, are the two new teams in the IPL.