LaLiga clubs pledge support for La Palma volcano relief efforts

LaLiga La Palma volcano relief

MADRID: LaLiga launched a charity auction campaign, in collaboration with UD Las  Palmas  and  CD  Tenerife,  which  was  initiated  across  the  LaLiga  Santander  and  LaLiga  SmartBank matchdays. 

The money raised will go to the Cabildo de La Palma – the Island Council of La Palma –  to cover the medium and long term needs of those affected by the eruption of the volcano on the island. 
The  action  consisted  of  a  virtual  charity  auction  through  the  MatchWornShirt  platform,  which  has extensive experience in this type of solidarity initiatives, having worked with more than 160 football clubs  throughout  Europe,  including  14  LaLiga  clubs.  The  objective  was  to  raise  as  much  money  as 
possible through the auction of shirts signed by the players that will play in games of LaLiga Santander and LaLiga SmartBank matchdays. 
The  campaign  began  on,  Friday  October  15,  with  matchdays  in  both  competitions  kicking  off,  and reached its maximum visibility during the Canarian derby between UD Las Palmas and CD Tenerife. 

The auctions began as each match kicked off and will last 20 days (ending November 3), during which a  campaign  to  raise  awareness,  promote  and  disseminate  the  initiative  will  be  rolled  out  both nationally and internationally. 
The participation of LaLiga Santander and LaLiga SmartBank clubs has been crucial in ensuring that as much money as possible is raised in aid of El Cabildo de La Palma and which, it is hoped, will go a long way to helping all those affected by the La Palma volcano. 

Professional football pledges its solidarity with La Palma 
Since  the  Cumbre  Vieja  volcano  erupted  just  over  three  weeks  ago,  many  clubs  have  shown  their support and solidarity with those affected through the roll out of special actions, charity auctions and kind messages of support on social networks  such as those posted by Pedri, David Silva and Andrés Iniesta. 
The Canarian clubs have also shown their solidarity in recent weeks. CD Tenerife put their first team’s “Somos La Palma” solidarity shirt on sale, and UD Las Palmas auctioned shirts from first team players, raising  a  total  of  €6,010.  Atlético  de  Madrid  also  auctioned  their  shirt,  the  proceeds  of  which  were 
donated  to  those  affected  by  the  volcano.  In  addition,  Granadilla  Tenerife,  together  with  UD  Las Palmas, organized a mixed match, whose ticket sales revenue was donated in full to support the cause. CD Mirandés also contributed by donating all proceeds from ticket sales from their match against SD Eibar.