MUMBAI: Games24x7 has appointed international cricketer and Indian Test team vice-captain Ajinkya Rahane as a brand ambassador of My11Circle, its fantasy sports platform.
Rahane joins former Indian cricket captain Sourav Ganguly, Australian all-rounder Shane Watson, Afghanistan leg-spinner Rashid Khan, and one of cricket’s greatest batsmen VVS Laxman on the platform's endorsements roster.
Rahane's appointment comes ahead of the Indian Premier League beginning April 9, as the company is all set to launch a brand-new campaign.
Saroj Panigrahi, vice president, My11Circle, said: "As we prepare for yet another exciting cricket season, we are delighted to welcome Ajinkya Rahane, one of the coolest and most courageous batsmen in international cricket, to the My11Circle family. With support and love from a community of 17 million+ skill gamers, My11Circle has become one of the top three fantasy sports platforms in less than two years since its launch. With Rahane's appointment, we will continue to provide awesome game playing experiences to fantasy sports enthusiasts and delight more players with brand new offerings on www.my11circle.com."
With a claimed community of 70 million+ skill gamers, Games24x7's online gaming business spans skill games and casual games. The company has also ventured into the $70 billion global gaming market with a specific focus on the United States, and looks to grow internationally and domestically through its games.