Ahead of IPL 2021, Disney+ Hotstar onboards 10 sponsors

Disney+ Hotstar  logo

MUMBAI: Disney+ Hotstar, official streaming partner of the Indian Premier League, announced Wednesday that ten sponsors had already come on board for this year’s VIVO IPL 2021.

The IPL will begin in Chennai from 9 April with defending champion Mumbai Indians taking on Royal Challengers Bangalore. The final will be held on 30 May at the Ahmedabad's freshly re-badged Narendra Modi Stadium.

While fantasy sports platform Dream11 is the co-presenting sponsor, digital stockbroking firm Upstox and Vimal Elaichi are the "co-powered by" sponsors. Flipkart owned digital wallet Phone Pe, Association of Mutual Funds in India (AMFI), edtech firm Unacademy, epharmacy platform Pharmeasy, Livspace, Swiggy, and Parle Agro have signed on as associate sponsors.

“IPL is a prime sporting property that provides advertisers an opportunity for real-time consumer engagement on Disney+ Hotstar. Going by the response from the market, IPL 2021 promises to be an even more significant opportunity for brands. All key features such as Super 4s, Super 6s, Fall Of Wickets, Milestones, and Super Savers have sold out within a short period, and we see early closures across categories,” Star & Disney India president - Ad Sales Nitin Bawankule.

“With a host of innovative advertising formats, targeting on connected TVs, and custom branded content solutions, brands have the unique opportunity to reach a highly engaged and affluent audience through the sharp targeting options available on live sports,” he added.

The series will be streamed on Disney+ Hotstar in five languages – English, Hindi, Telugu, Kannada, and Tamil and will be exclusively available to subscribers of Disney+ Hotstar VIP (Rs 399 for 12 months) and Disney+ Hotstar Premium (Rs 1499 for 12 months).