Nutrition brand signs Vidyut Jammwal as brand ambassador

NEW DELHI: Sports and fitness nutrition brand MuscleBlaze has roped in actor and martial artist Vidyut Jammwal as their brand ambassador for the next two years. 

Along with endorsing the brand’s range of products, Vidyut will be seen promoting fitness in the country with the help of MuscleBlaze. 

Sameer Maheshwari, founder, MuscleBlaze, said: “MuscleBlaze’s respect for fitness and understanding of its consumers needs has established us as a leading player in the sports nutrition industry. We are amidst a fitness revolution where staying fit is becoming a basic need and joining hands with Vidyut will help us in shaping this revolution. His body of work is based on the values of passion, discipline and quality, which echo both with our consumers and us. We are delighted to have him on board and look forward to contributing more meaningfully to the industry through the association.” 

Vidyut is trained in various Indian combat forms and has even been on the Top 6 martial artists around the world list. He is India’s leading male action star and his commitment to fitness is evident across all his social media channels. He has been recognized for the same numerous times by being on the list of ‘Most Desirable Men’, ‘Top 5 fittest Men’ etc. 

Speaking on the association, Jammwal said: “MuscleBlaze has been doing some remarkable work in the fitness and nutrition space. They are a home-grown brand and a #CountryBoy just like me and their vision of promoting clean, international grade nutrition while being vocal for local completely aligns with my beliefs. I feel MuscleBlaze is already a top choice amongst fitness fans and I hope to further strengthen this equity and work with them to improve the Indian fitness scene.” 

COVID-19 has fast-tracked the adoption of healthy lifestyle and nutrition, which is gradually evident in the sports nutrition market as well. The growth of 90%, 50% and 20% in categories like VMHS, Healthy Foods and Proteins from their pre-Covid levels reaffirms this shift in consumer behavior. 

Kaustuv Paliwal, Business & Marketing head, MuscleBlaze said: “Both MuscleBlaze and Vidyut have grown on the foundations of cherishing the spirit of fitness, Make in India and international grade quality, which is why he is a perfect fit for the brand. His appeal and credibility amongst the fitness buffs will help us grow and reinforce our dedication to the fitness community and help us take the #MakeinIndia and #FitIndia mission to next level.” 

Since its inception, MuscleBlaze has always focused on industry first innovations – be it an authenticity check mechanism, Lab tested product reports, Clinically researched products etc. Its Biozyme product range was also India’s first to be certified by Labdoor, an independent global sports supplement testing agency. The range is also the highest rated in the protein category presently. The company aims to fast track the adoption of these and other innovative products in the pipeline through the association. 

The brand has nearly 50 products in the price range of Rs 249 to Rs 11,599. These products are available pan India.