Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Nov 02, 2020 16:11
MUMBAI: The Board of Control for Cricket in India (BCCI) and mobile e-Sports platform MPL (Mobile Premier League) have signed a three-year deal for Team India’s kit sponsorship.
Nov 02, 2020 15:11
MUMBAI: Reliance Industries Ltd's sports marketing joint venture IMG Reliance has won the global mandate to market Cricket Australia’s ‘Virtual Inventory’ rights, after a competitive bid process concluded recently. 
Nov 02, 2020 12:11
KOCHI: Kerala Blasters FC has announced BodyFirst as their official Nutrition Partner for the upcoming season of the Hero Indian Super League. 
Nov 02, 2020 12:11
MANCHESTER UNITED HAS launched a TikTok channel with a "mission to inspire and entertain millions of fans worldwide" with exclusive behind-the-scenes content, hashtag challenges and action moments.
Nov 02, 2020 11:11
KOCHI: Kerala Blasters FC (KBFC) has launched the club’s official 3rd Kit in honour of the unflinching and brave spirit of frontline workers all over the world. 
Oct 30, 2020 14:10
MUMBAI: CEAT Tyres has launched a digital video series in association with the on-going Indian Premier League (IPL). The four-part video series encapsulates key moments at the IPL so far, showcasing some smashing boundaries, fantastic wickets and celebrating milestone achievements of cricketers.
Oct 29, 2020 17:10
LONDON: The EFL and Papa John’s have today announced a three-year deal that will see the UK pizza takeaway company become the Official Title Sponsor of the EFL Trophy.
Oct 28, 2020 11:10
CARLSBAD, Calif.: Callaway Golf Co. and Topgolf Entertainment Group Tuesday announced that the companies have entered into a definitive merger agreement. 
Oct 27, 2020 19:10
MADRID: LG Electronics Spain and LaLiga Monday announced a new sponsorship agreement that aims to bring sport and technology further together in order to improve the fan experience. The Korean company, a benchmark in innovation and the global leader in television sales, already has extensive experience in the world of sports thanks to the OLED technology it has brought to homes around the world. 
Oct 27, 2020 18:10
MUMBAI: Tata Mumbai Marathon 2020, Asia’s most prestigious marathon and a World Athletics Gold Label Race, has surpassed all previous records by raising Rs459 million (Rs 45.9 crore) for charity, it was announced Tuesday by United Way Mumbai, the event’s Philanthropy Partner.