MUMBAI: India’s estimated sports audience base is a staggering 678 million (67.8 crore), according to a new study. Cricket, football & kabaddi are the top 3 sports, with audience base of 612, 305 & 208 million respectively.
These are some of the key findings published by media consulting firm Ormax Media, which Wednesday released its latest research report titled The Ormax Sports Audience Report: 2024.