IPL

Sports, digital to drive Viacom18 revenue for 'foreseeable future'

SportzPower Team

Apr 23, 2024 21:04

Read more about Sports, digital to drive Viacom18 revenue for 'foreseeable future'
Log in to post comments

Revenues at Viacom18, the media arm of Mukesh Ambani’s Reliance Industries Limited (RIL), grew by 49% for the 2023-24 financial year on the back of sports and news. The company’s revenues reached Rs 10,826 crore ($1.3 billion) in FY24 as compared to Rs 7,266 crore ($872m) in FY23.

Per the company’s statement, sports was the biggest driver of revenue growth for Viacom18.

EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) was significantly down however - from $28.3 million the previous year to $3.9m.

Mar 26, 2024 21:03

IPL Day 1: JioCinema viewership up 51% compared to '23 season

MUMBAI: JioCinema, the official streaming platform for the TATA IPL, made an incredible opening for the 2024 season as over 11.3 crore (113 million) viewers logged in on Day 1, a 51% increase compared to Day 1 of IPL 2023. As JioCinema commenced their second season on digital, over 590m video views were registered on the platform for the opening day of IPL 2024 which led to 6.6 billion minutes of watch-time.

Mar 26, 2024 20:03

playR signs global merchandise partnership with 5 IPL teams

MUMBAI: Sports and lifestyle brand playR has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide exclusive global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards. playR is also the Kitting and Clothing partner for Punjab Kings for season 2024.

Mar 26, 2024 20:03

Star Sports 'Star Creator's Network' IPL 2024

Star Sports launches 'Star Creator's Network' for IPL '24

Star Sports, the official broadcaster of Tata IPL 2024, is launching the Star Creator’s Network in India– in collaboration with some influential content creators across the social media landscape. The endeavour seeks to bring together the cricketing universe with the world of content creators in a collaborative effort to engage sports fans and digital audiences.

Mar 26, 2024 20:03

Birla Estates extend as RCB associate sponsor for IPL '24

Birla Estates, the real estate arm of the Aditya Birla Group housed under Century Textiles and Industries, along with Royal Challengers Bengaluru (RCB) announced its continued partnership for the upcoming T20 season. Following the partnership extension, Birla Estates has been named as the ‘associate sponsor ‘of RCB for IPL 2024.

Mar 26, 2024 19:03

Timex back in IPL as timekeeper for Punjab Kings

Watch brand Timex is back at the 17th edition of TATA IPL, announcing a partnership with Punjab Kings as ‘official timekeeper of the Kings’. The association will see Timex branding on Punjab Kings with a logo placement on the trousers. With a fairly settled team, which has retained its strong core under the captaincy of veteran opener Shikhar Dhawan, Punjab Kings is all charged up for the season.

Mar 26, 2024 19:03

ITC Master Chef Creations partners RCB for 2nd yr running

ITC Master Chef Creations, known for its range of North Indian delicacies, announces its partnership with Royal Challengers Bengaluru (RCB) as the ‘Official Gourmet Food Partner’ for Indian Premier League (IPL) 2024. This partnership highlights the shared values of two powerpact brands, with RCB displaying moves on the field and ITC Master Chef Creations bringing tastes beyond the game.

Mar 26, 2024 19:03

Rajasthan Royals CMO Zameer Kochar joins Angel One

Angel One, a financial services company, has onboarded Zameer Kochar as its new chief marketing officer. Kochar comes to the firm from the IPL team Rajasthan Royals, where he was instrumental in revamping the team's brand identity and leading various innovative projects throughout his time there.

Mar 22, 2024 19:03

Star Sports onboards 15 sponsors for IPL 2024

Ahead of the start of 17th edition of the Indian Premier League, host broadcaster Star Sports has onboarded 15 sponsors and counting for world cricket's biggest annual jamboree. IPL digital streaming rights holder JioCinema had Thursday reported a record number of 18 sponsors and over 250 advertisers for the upcoming season.

Mar 22, 2024 19:03

MI adds 12 new brands, IPL sponsorship roster up to 26

Mumbai Indians announced Friday that the RIL-owned Indian Premier League franchise had achieved its most successful commercial year in the IPL's 17-year history. The team has added 12 new brands to their sponsorship roster, bringing the total to 26 brands, including 11 international and 15 domestic brands. This expansion reflects a 20% increase in sponsorship value.

Mar 22, 2024 19:03

Tata Play & Disney Star launch 4K TV viewing experience for IPL

As the consumer need for top-tier viewing experiences in entertainment continues to soar, Tata Play in association with Disney Star is launching the Tata Play 4K platform service, this Tata IPL season. The service will cater to a large cohort of audiences desiring access to ultra-high definition 4K content via television.

Subscribe to IPL