Technology

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Feb 08, 2022 19:02
MUMBAI: Eclat Media Group Tuesday announced the expansion of the global sports content broadcaster's coverage to viewers across Asian countries, including Indonesia, Philippines, Malaysia, Singapore, and Thailand.  Tata Communications has been mandated to power Eclat Media Group’s newly launched channels, SPOTV and SPOTV2 to broadcast 4000+ hours of content annually in South-East Asia.
Feb 07, 2022 17:02
BEIJING: Business partners of the Beijing 2022 Winter Olympic Games have launched non-fungible token (NFT) collections, non-interchangeable digital assets stored on a blockchain, during the Games, a move experts say will boost the popularity of the industry. 
Feb 04, 2022 19:02
MUMBAI: Edtech company Extramarks Friday announced a strategic partnership with Arsenal Football Club to become its exclusive Official Learning Partner in India, South Africa, Indonesia, and the Middle East. 
Feb 04, 2022 19:02
LONDON: The Aston Martin Formula One team and Saudi Arabian state-owned energy giant Aramco Thursday announced a long-term strategic partnership. In addition to joint research and development, the collaboration includes team sponsorship rights, a licensing agreement, as well as exclusive branding and endorsement rights for Aramco fuels and lubricants.
Feb 01, 2022 16:02
MUMBAI: The quarterfinal matches of the AFC Women’s Asian Cup India 2022 this past week on Sunday saw landmark moments in football in India with the VAR technology being used for the first time in the country.  It was before the start of the tournament that the announcement was made that the Asian Cup will see the use of the VAR from the knockout games.
Jan 28, 2022 18:01
NEW DELHI: The Indian Boxing Council (IBC), set up as a body to promote professional boxing in the country and affiliated to the World Boxing Council (WBC), is entering the NFT arena in partnership with The Indian Art Revolution (TIAR). The IBC will release NFTs that includes crucial moments from the fights it organises and players’ profiles.
Jan 28, 2022 16:01
NEW DELHI: Bharti Airtel and Google have announced a partnership where the search giant will invest $1 billion (roughly Rs 7,500 crores) in the Indian telco major "to help grow India’s digital ecosystem". 
Jan 27, 2022 21:01
DUBAI: The first packs of ICC Crictos, the official range of digital collectibles, were released to fans by the ICC Thursday in partnership with FanCraze.  Crictos enables fans to collect and trade their own slice of cricket history from a range of ICC events and Thursday’s Beta launch sees the first packs of Crictos releases. 
Jan 27, 2022 20:01
BEIJING: For the first time in the history of the Olympic Games, and in China, the Olympic and Paralympic Games Beijing 2022 will use natural carbon dioxide (CO2) refrigeration systems at four of their ice sports competition and training venues.
Jan 27, 2022 18:01
NEW DELHI: Ishant Sharma, Mohammed Siraj and Venkatesh Iyer have joined a slew of cricketers venturing into the NFT space with Rario - which lays claim to being the world’s first cricket NFT platform.