MUMBAI: The fallout from global industry data major Nielsen's announcement earlier this week of plans to “exit several smaller, underperforming markets and non-core businesses” has had an immediate negative impact in the Asia Pacific region with the closure of the India and Singapore offices of Nielsen Sports.
In a related development, the South Africa office of Nielsen Sports has also got the chop.
While the India business will now be handled out of Dubai, the Singapore business will be managed from Japan.