IIFL Finance

MUMBAI: IIFL Finance has launched its latest brand campaign featuring cricketer Rohit Sharma, to communicate the value and meaning of ‘Seedhibaat’, that is, straight talk.  Rohit Sharma is IIFL Finance’s first-ever Brand Ambassador.

In a series of three TV commercials each featuring a slice-of-life situation, the Indian cricket star delivers the message of ‘SeedhiBaat’ via commitment, valuing relationships, and honesty.

May 29, 2020 18:05
MUMBAI: IIFL Finance, one of India’s leading non-banking finance companies, with over Rs 360 billion of assets under management, has signed up India’s superstar cricketer Rohit Sharma as its first-ever brand ambassador.