MUMBAI: Indian direct-to-consumer sports brand Elevar has raised Rs 190 million in a Series A round of funding, led by Kalaari Capital, with participation from Dream Capital (DreamCap), the corporate venture capital and M&A arm of Dream Sports.
The Mumbai-based company, which makes cricket bats and athletic performance footwear, will utilise the funds towards expanding its product portfolio, increasing its marketing efforts, and building out its team.