viewing figures

DUBAI: The International Cricket Council (ICC) Thursday revealed record digital and broadcast viewing figures for the Women’s T20 World Cup 2020, which has become one of the most watched women’s sporting events in history as the sport continues to set new benchmarks on and off the field.

ICC’s digital channels were in overdrive during the 21 February to 8 March event in Australia, with 1.1 billion total video views, making it the most watched ICC women’s event ever and the second most successful ICC event after the Men’s Cricket World Cup 2019.