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MUMBAI: Khatabook, a business app that helps MSMEs streamline business transactions online, on Tuesday announced a strategic partnership with former India captain MS Dhoni.
The World Cup winning skipper will not only invest in Khatabook but also become its brand ambassador, a statement said.
Dhoni's decision to invest in Khatabook comes at a time when the firm claims to have reached over 20 million registered merchants on its app.