WENTWORTH, UK: Hosting a European Tour event gives a venue benefits that go far beyond the exposure from real-time television coverage, according to new analysis.
The TV numbers are impressive: more than 35 broadcasters show tournaments, reaching 678 million households in 167 countries. However, a venue can also enjoy increased sales and leads long after the event has finished, as well as the reputational boost gained from hosting the world’s top golfers.