Brand value

IPL shrugs off Covid drag, brand value up 7%: Study

Last updated : Feb 18, 2022 15:02
SportzPower Team
Feb 16, 2022 20:02

MUMBAI: The Indian Premier League (IPL) has recorded a 7% increase in brand value to $4.7 billion, according to the latest report by leading brand valuation consultancy Brand Finance.

The analysis of the brand value of IPL and its participating franchises is included in the new Brand Finance IPL 2021 report.

Jan 21, 2022 10:01
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Virat's social media power will ensure brands stay invested
"THE INEVITABLE CAME A BIT EARLY." That was PTI on Virat Kohli's decision last Saturday to quit as India's Test captain, a day after his team failed to do what no Indian team before had managed in South Africa. Win a Test series against the Rainbow Nation.
Feb 05, 2020 20:02
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Kohli's brand value up 39% at $237.5m in 2019: Study
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Dec 12, 2019 21:12
IPL logo
IPL brand value $5.7bn; CSK top team: Study
LONDON: The Indian Premier League has gained momentum like never before, with the league attracting ever more fans, high profile investment and international prestige. The Twenty20 cricket tournament has seen its business value grow to an all-time high of $5.7 billion, according to the latest report by independent brand valuation and strategy consultancy Brand Finance.
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