BERLIN: adidas AG announced Monday that its global brands director and executive board member Eric Liedtke, who helped guide the German sportswear maker’s turnaround in recent years, will depart December 31.
Liedtke was instrumental in developing adidas’ current strategic business plan 'Creating the New' that spans the years 2016 to 2020. He also launched adidas’ unique partnership with Parley for the Oceans to prevent plastic waste and grew successful open-source collaborations with global influencers such as Kanye West, Pharrell Williams and Beyoncé.