LONDON: Edgbaston turned blue Sunday as ICC Cricket for Good, in partnership with UNICEF, delivered the pinnacle event of the tournament wide ‘One Day for Children’ campaign with a special celebration at the England v India match in Birmingham.
The sell-out fixture saw players from both the world’s top ranked one-day sides in special #OneDay4Children branded kit, celebrities and legends of the game participating in unique activations, and fundraising both in stadium and across the live broadcast, while over 24,000 spectators joined in the action at Edgbaston.