MUMBAI: Eurosport India has seen an unprecedented 53% growth in their reach and 37% increase in the time spent (Wk 1-29 vs Wk 30-35- 2021)*, riding high on their big-ticket acquisition of the LIVE broadcast rights for Tokyo 2020 Summer Paralympic Games in the SAARC region.
The 18-month-old sports-specific offering from the Discovery stable saw a rise in viewership and reach for the weeks of 30-35, 2021, as per the latest data released by BARC, which was a result of their marquee global properties viz, MotoGP and All Elite Wrestling, alongside the heavyweight Paralympic Games.