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NEW DELHI: Monte Carlo has chosen West Indian cricketer Andre Russell as the new brand ambassador for its sportswear brand Rock It.
The Jamaican all-rounder will endorse a series of multi-channel marketing and promotional activities for the brand.
According ot Rishabh Oswal, founder, Rock it, (Monte Carlo executive director), Andre Russell embodies the essence of the brand which offers gym wear and sportswear including gym t-shirts, workout vests, sports shorts, track pants, active t-shirts, among others.