CHENNAI: After an initial launch of sports innerwear by TRYB, the brand is now expanding into their third line of sports innerwear for men - the New York Collection.
TRYB is targeted at men in the age group of 18-45 years and is marketed across 3 collections namely – Activ, Pro and the New York collection.
While the Active Wear collection is designed for everyday athletes with briefs, square cut and H-trunk, the Pro line collection comprises of the short boxer, square cut and compression and is for men who are more inclined in sports/fitness.