NEW DELHI: Coca-Cola India Monday confirmed the first-ever brand extension for its homegrown brand Limca into the hydrating sports drinks category with ‘Limca Sportz’.
The brand, which has completed over 5 decades since its foundation in India, stands at #4 within Coca-Cola India’s sparkling portfolio. Limca holds a longstanding legacy in the country and is widely acclaimed for its unparalleled ability to instill a feeling of freshness in the minds and bodies of its consumers.
