LAS VEGAS: UFC, the world’s premier mixed martial arts organization, and ICON Meals, a leading US producer of ready-made meals, Wednesday announced an innovative partnership that will grow the existing, nutrition program available to UFC athletes through the UFC Performance Institute.
ICON Meals will become the Official Meal Delivery Partner of UFC and will collaborate with UFC on new nutritional support services to assist UFC athletes during their fight camp and fight week stages of preparation. UFC will also purchase an equity stake in ICON Meals.