Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Feb 23, 2024 18:02
The Board of Control for Cricket in India (BCCI) has reportedly sold four sponsorship slots for the Indian Premier League (IPL) for a combined amount of Rs 1,485 crore. Per Economic Times, the four companies that bagged the slots are My11Circle, Angel One, Ceat (all for five years) and Rupay (for three years). The bids were reportedly submitted to the BCCI on Wednesday.
Feb 22, 2024 19:02
BENGALURU: Ahead of the second season of the WPL, UP Warriorz, owned by Capri Sports, have announced a partnership with Kay Beauty, which lays claim to being India’s first (and also largest) celebrity beauty brand founded by Katrina Kaif in partnership with Nykaa.
Feb 22, 2024 19:02
NEW YORK: New York Life, America's largest mutual life insurer, Wednesday announced multi-year partnerships with U.S. Soccer, Major League Baseball (MLB) and Little League International.
Feb 20, 2024 19:02
MIAMI GARDENS, FLA.: The Miami Open presented by Itaú announced Tuesday that a record number of tournament partners have confirmed their support to make this year’s edition the best yet, both on and off court.
Feb 20, 2024 17:02
MUMBAI: NueGo, India’s leading intercity electric AC bus service from GreenCell Mobility, Tuesday announced its latest collaboration with Delhi Capitals for the upcoming Women's Premier League, set to commence on February 23rd.
Feb 16, 2024 16:02
JAIPUR (Rajasthan): Royals Sports Group-owned TATA Indian Premier League franchise Rajasthan Royals on Friday announced Poornima University as its Official University Partner for the upcoming season.  As part of the partnership, the University’s logo will feature on the back of the caps and helmets of the Royals’ players, with a host of on-ground activations also planned at the university’s campus in Jaipur.
Feb 16, 2024 16:02
BENGALURU: Sports brand PUMA India has joined forces with Delhi Capitals as the TATA Indian Premier League franchise's official kit partner, ahead of the year’s WPL and IPL season.
Feb 15, 2024 19:02
NEW YORK: On Location, a global leader in premium experiential hospitality, Thursday announced it has appointed Isra Villalpando, Adam Wixted, and Allen Brooks to its Olympic and Paralympic Games Official Hospitality leadership team. 
Feb 13, 2024 19:02
LONDON: McLaren Racing Monday announced Optimum Nutrition, the world’s number one sports nutrition brand, as Official Sports Nutrition Partner of the McLaren Formula 1 Team for the 2024 season and beyond.
Feb 12, 2024 19:02
CHENNAI: In a landmark deal between the Association of Tennis Professionals and organisers of Challenger tournaments in India, the ATP is providing monetary support to all the four events currently being held in India.  The ATP started this initiative this year, Vijay Amritraj, president of the Tamil Nadu Tennis Association (TNTA), told New Indian Express.