Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 19, 2024 20:03
MUMBAI: The sports business in India stood at Rs 15,766 crore ($1.9 billion approx) in 2023. Tellingly, cricket’s (read Indian Premier League in particular) share of this is 87 per cent, up from 85 per cent in 2022. All other other sports, including football, kabaddi, hockey, badminton, to name some prominent ones, account for the remaining 13 per cent.
Mar 19, 2024 19:03
Official MotoGP tyre suppler Michelin was Tuesday announced as title sponsor for the French Grand Prix in 2024.  The event, held at the classic Le Mans circuit, takes place from the 10th to the 12th of May and will be officially named the Michelin Grand Prix de France as the iconic brand take top billing on their home turf.
Mar 18, 2024 19:03
JAIPUR: Schneider Electric, a leader in digital transformation of energy management and nextgen automation, has renewed its partnership with Rajasthan Royals as their 'Official Sustainability Partner' for the third consecutive year. 
Mar 15, 2024 21:03
Indian Premier League franchise Punjab Kings has announced that Dream11, a fantasy sports platform, has been onboarded as the title sponsor for the franchise for the upcoming season of the Indian Premier League.
Mar 15, 2024 20:03
Ahead of UEFA Euro 2024, adidas Friday unveils the latest series of technical performance kits for seven of federations - Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales.
Mar 14, 2024 19:03
Fantasy sports platform Dream11 has signed on as co-presenting sponsor for IPL 2024 on Disney Star, the television broadcast rights holder for world cricket's richest annual tournament. 
Mar 13, 2024 20:03
SAN FRANCISCO, CA: Major League Cricket (MLC) and Cognizant announced Wednesday an agreement for the professional services company to become the first-ever title sponsor of America’s professional Twenty20 championship.
Mar 13, 2024 20:03
MOHALI: Indian Premier League franchise Punjab Kings Wednesday announced Astral Pipes as an associate partner for the upcoming season.  The 'Shers' start their season on March 23, and will take on the Delhi Capitals at the New PCA Stadium, Mullanpur. 
Mar 13, 2024 20:03
PUNE: As part of its endeavour to support sportspersons in their quest for Olympics glory, the Punit Balan Group (PBG) has extended its support to talented wrestler Sikandar Shaikh.
Mar 13, 2024 19:03
The 2024 Volvo China Open will return to the DP World Tour global schedule in May with a total prize fund of $2.25 million.