Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Nov 26, 2020 20:11

CSK tops on IPL fan following index, MI 2nd

MUMBAI: MS Dhoni-led Chennai Super Kings (CSK) has emerged as the strongest franchise in terms of fan following during the 13th edition of the Indian Premier League (IPL), which concluded on November 10. According to a study by media consulting firm Ormax Media, CSK has the highest fan following with 26.8 million fans.

Nov 26, 2020 20:11

SIN partners with ATK Mohun Bagan and Hyderabad FC

MUMBAI: Denim brand SIN has announced its association with two of the 11 teams in the ongoing edition of Hero Indian Super League - ATK Mohun Bagan FC and Hyderabad FC. The partnerships mark the brand’s maiden association with the teams for the 2020-21 ISL season and represent its deep connection with Young India.

Nov 26, 2020 20:11

Haeal ropes in Sanju Samson as brand ambassador

KOCHI: Haeal, a personal wellness brand from Kerala, has announced its association with Indian cricketer Sanju Samson as their brand ambassador.

Nov 26, 2020 20:11

Kerala Blasters FC launches comic book

KOCHI: Kerala Blasters FC has launched the #YennumYellow comic book, a first of its kind project in Indian football, in association with their official kitting and merchandise partner, Reyaur Sports.

Nov 25, 2020 18:11

ADHM 2020 raises Rs3.1m within 1 month for various causes

NEW DELHI: We all hear about the difficulties, every section of Society has faced during these unprecedented times, none more than the lower economic background section served by the Civil Society Organisations - CSOs/ NGOs across country.

Nov 25, 2020 18:11

Facebook, Instagram launch AR effect featuring Virat

NEW DELHI: As the biggest cricketing nations, India and Australia, are set to enthrall cricket fans across the globe, Facebook and Instagram on Wednesday have launched an Augmented Reality (AR) effect featuring Indian cricket team skipper Virat Kohli.

Nov 25, 2020 18:11

Nutrition brand signs Vidyut Jammwal as brand ambassador

NEW DELHI: Sports and fitness nutrition brand MuscleBlaze has roped in actor and martial artist Vidyut Jammwal as their brand ambassador for the next two years. Along with endorsing the brand’s range of products, Vidyut will be seen promoting fitness in the country with the help of MuscleBlaze.

Nov 25, 2020 18:11

Slinger Bag continues global expansion with India deal

BALTIMORE: Slinger Bag, a sports brand focused on innovating game improvement equipment for all ball sports with an initial focus on the global tennis market, has announced a 5-year distribution agreement to cover the Indian market with Racquets4U, a fast growing racquets specialist e-tailer focused on serving the needs of racquet sports lovers in India.

Nov 25, 2020 18:11

Oct Twitter engagements: MSD drops out of top 5 among cricketers

MUMBAI: If social media mentions is a pointer to the future, the next phase in the journey of Mahendra Singh Dhoni, India's former 'captain cool', is in the here and now. As per social media analytics firm Twitteet, the Chennai Super Kings skipper did not feature in the top 5 list in Twitter engagements in October among Indian cricketers. Reason: Dhoni was not active at all on social media in October.

Nov 25, 2020 16:11

BookMyShow scores India ticketing for Tyson's return to the ring

MUMBAI: Los Angeles-based short video application Triller will host an exclusive, pay-per-view livestream of the historic battle between, long retired heavyweight boxing legend Mike Tyson and Roy Jones Jr. - former four-division world champion on November 29th, 07:30AM IST, for fans in India.

Subscribe to Marketing