COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

May 27, 2022 15:05
CHENNAI: Indian Oil Corporation on Thursday formally inducted Grandmaster R Praggnanandhaa into the IOC "family". The "induction" took place at a function graced by IOC chairman Shrikant Madhav Vaidya and the regional head of IOC for Tamil Nadu and Puducherry, VC Asokan, here on Thursday, The Hindu reports.  Pragg, who is now 16 years of age, will be brought onto the rolls of IOC once he turns 18.
May 27, 2022 14:05
MUMBAI: After two months of IPL action, T20 cricket continues as Team India is all set to create history in a five-match T20 International series against South Africa. 
May 27, 2022 13:05
NEW DELHI: Electronics brand SWOTT has announced its partnership with cricketer Ravindra Jadeja as its brand ambassador for its smart fitness wearables.  SWOTT is looking to the partnership with Jadeja boosting the brand’s fitness-focussed portfolio and spreading awareness about its offerings to the masses.
May 25, 2022 17:05
NEW DELHI: esports streaming platform Rooter has signed what is claimed to be the country's biggest deal with the country’s most prominent and powerful esports team GodLike.  Deal size numbers were not disclosed. 
May 24, 2022 18:05
CHENNAI: All India Chess Federation (AICF) has joined hands with one of Asia’s leading chemical holding companies Indorama as co-sponsor of the Indian team for the upcoming 44th Chess Olympiad, scheduled in Chennai from July 28 to August 10.
May 24, 2022 18:05
NEW DELHI: Iodex, the pain relief brand from GSK Consumer Healthcare, has partnered with for its rapid recovery program to support fitness enthusiasts. Through this collaboration, a series of videos, dedicated to the 2R’s of exercise i.e. Rest & Recovery are being rolled out exclusively for members. 
May 24, 2022 17:05
LONDON: Lancashire Cricket has announced that Emirates, the world’s largest international airline, has signed a new seven-year extension of the club’s headline partnership, until 2029, making it the longest and biggest sponsorship in English domestic cricket.
May 23, 2022 20:05
MUMBAI: TAM Sports has released its eighth update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 65 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
May 23, 2022 17:05
MUMBAI: Leading women cricketers are gearing up to put their best foot forward during the upcoming My11Circle Women’s T20 Challenge.
May 23, 2022 12:05
MUMBAI: Jiten Mahendra has joined BYJU'S as vice-president - Marketing.  e4m reported the development quoting from Mahendra's LinkedIn posting that says, “I’m happy to share that I’m starting a new position as Vice President- Marketing atBYJU’s!” Prior to joining the ed-tech platform, he was the SVP – Marketing at The Landmark Group. Mahendra was associated with the company for more than 12 years.