Siddhant Chaturvedi

MUMBAI: Skechers, the global sports and lifestyle brand based in California, is launching a new campaign featuring Gully Boy actor Siddhant Chaturvedi, who will be the first Indian brand ambassador for Skechers and will represent both lifestyle and performance collections.

The "Go Like Never Before" campaign featuring Chaturvedi will be exclusive to the Indian market and emphasizes the importance of running as a sport to remain fit and encourages people to stay active in their day-to-day routine.