DUBAI: The ICC men’s T20 World Cup delivered a record viewership globally, garnering a television reach of 167 million, the game’s governing body said on Thursday.
With the tournament returning after five years, nearly 10,000 hours of live coverage was offered across TV and digital platforms in 200 countries.
Increased viewership and consumption was witnessed in India, Pakistan, UK, Australia and the strategic market of USA. The highly-anticipated India-Pakistan clash saw a record consumption of 15.9 billion minutes in India on the Star India Network.