Smitten

BENGALURU: The Indian Olympic Association has adopted a new identity to commemorate 100 years of Indian participation at the Olympic Games.

The new logo and brand identity was designed by India-based communication design and branding firm Smitten.

The new identity of the IOA will be used by athletes while competing on the world arena, as well as in all official events and ceremonies at the Olympics, Commonwealth Games and other international sporting events.