LONDON: WPP and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, Thursday announced a new partnership to help the communications conglomerate's agencies deliver a "new era of digital experiences for brands in the metaverse". 

Nov 09, 2021 11:11
ATLANTA: The Coca-Cola Company Monday named WPP, the world's biggest advertising conglomerate, as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for the entire company’s portfolio of brands across more than 200 countries and territories.
Dec 16, 2019 19:12
NEW YORK: Bruin Sports Capital Monday announced a deal with WPP to acquire Two Circles, the award-winning consumer data analytics, sports marketing, and technology practice. Terms of the agreement were not disclosed and subject to regulatory approval. WPP will continue to hold a minority stake in the company.
Dec 09, 2019 16:12
LONDON: WPP has announced that it has completed the transaction to sell 60% of Kantar, its global data, research, consulting and analytics business, to Bain Capital Private Equity, with respect to approximately 90% of the Kantar business, and that the proportionate transaction proceeds have been received.
Jul 12, 2019 15:07
LONDON: WPP announced on Friday that it has entered into an agreement to sell 60% of Kantar, its global data, research, consulting and analytics business, to Bain Capital.
May 14, 2019 16:05
AMSTERDAM: Innovative use of technology such as artificial intelligence and data analytics has helped e-commerce deliver numerous human benefits, fuelling a 33% growth in brand value for the most powerful players in retail WPP and Kantar unveiled Monday.
Nov 27, 2018 12:11
LONDON: Global marketing giants WPP announced Monday that its two subsidiaries, Wunderman and J. Walter Thompson (JWT) will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. The new organisation will be distinctively positioned as a provider of end-to-end solutions through creative, data, commerce, consulting and technology services at a global scale.
Sep 25, 2018 11:09
LONDON: The WPP-owned global digital agency, Wunderman, has acquired a majority stake in Dutch marketing technology performance company Emark.   The development comes a few days after Wunderman named Mel Edwards as its new chairman. 
Sep 18, 2018 13:09
MUMBAI: WPP, the world’s leading communication services company has appointed Mel Edwards as the global CEO of Wunderman, its digital agency. Edwards will be replacing Mark Read, who was elevated to the position of CEO at WPP, Exchange4Media reports.
Sep 03, 2018 15:09
LONDON: WPP plc, the world’s largest communication services group, Monday announced the appointment of insider Mark Read as chief executive officer and his appointment to the board of WPP as an executive director with immediate effect.
Feb 14, 2018 15:02
MUMBAI: GroupM, the media investment group of WPP, Tuesday announced its advertising expenditure (adex) forecasts for 2018.