TAM Media Research

MUMBAI: The Indian Premier League has proven one of the biggest brand visibility platforms due to its high viewership. With over 587 hours of commercial advertising on 14 channels of the Star Network (official broadcaster of the IPL), the 2019 edition registered over 230 brands and 108 advertisers.

Out of this, over 130 brands were present across instadia advertising branding units, according to the data released by AdEx India, a division of TAM Media Research.

Nov 23, 2019 13:11
MUMBAI: TAM Sports, the sports research division of TAM Media Research turns pink starting Friday afternoon, commemorating the first Pink Ball Test Match between India and Bangladesh in Kolkata.
Jan 22, 2019 17:01
MUMBAI: The growth of the Indian Premier League (IPL) with respect to a hike in broadcast rights value saw the tournament contributing to 43% of total sports viewership in the country in 2018 vis-à-vis 22% in 2016, according to a report by TAM Media Research.