Stephen Curry

Under Armour and Stephen Curry became a team in 2013. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. 

Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come. The enhanced partnership sees Curry stepping up to become president of the Curry Brand. 

Apr 22, 2022 12:04
SAN FRANCISCO: Stephen Curry, three-time NBA champion and two-time MVP, has announced the expansion of his Underrated brand to include the sport of golf.  The basketball superstar's lifestyle brand, which has the stated mission to empower underrated and underrepresented individuals all over the world, is launching his own golf tour, aimed at providing access and opportunity to underrepresented student athletes. 
Dec 15, 2021 18:12
SAN FRANCISCO: Golden State Warriors guard Stephen Curry became the NBA’s all-time 3-point leader with 2,974 career 3-pointers, hitting his second three of the night with 7:33 remaining in the first quarter of Tuesday night’s contest at the New York Knicks to surpass Ray Allen’s career mark (2,973 threes). 
Dec 01, 2020 18:12
STEPHEN CURRY HAS JOINED THE ranks of sporting icons developing a personalised legacy line of sportswear. The Golden State Warriors superstar has partnered with Under Armour to create the Curry Brand, which launches Tuesday, December 1 and features footwear, apparel and accessories.
Dec 19, 2019 14:12
SAN MATEO, Calif.: Rakuten, Inc. has joined forces with SC30, Inc. and Limitless Creative Company on The Rising, a short documentary film on the explosive growth of basketball in Japan, capturing the intersection of the international sport with homegrown Japanese culture.
Jun 27, 2019 12:06
SHENZHEN, China: Six-time NBA all-star and point guard for Golden State Warriors Stephen Curry has launched a golf clothing line in China in association with his apparel sponsors Under Armour. The Range Unlimited Golf line debuted during Curry's stop in China as part of the larger 2019 Under Armour Basketball Asia Tour.
Jul 21, 2018 16:07
SAN DIEGO: NBA superstar Stephen Curry has announced a new, multi-year partnership with virtual green putting technology firm Full Swing Simulators. Curry’s interest in golf has been well documented as he will be hosting a PGA Tour event in the near future as well.
Jun 29, 2018 16:06
NEW YORK: The 2018 NBA champions, Golden State Warriors have excelled off the field as well since its team merchandise was the most purchased during the period of April to June 2018 on the NBAStore.com, the official website of the NBA’s original merchandise.
May 18, 2018 16:05
SAN FRANCISCO: Basketball star Stephen Curry is in talks with the PGA Tour for a deal that would allow his management company to sell marketing and sponsorship deals for a golf event in the fall of 2019, ESPN reports.  The Safeway Open in California is said to be targeted as the event that Curry would host. A PGA Tour official confirmed that they were in talks with Curry regarding this deal.
May 07, 2018 15:05
VANCOUVER: CryptoKitties, which lays claim to being the world's first and most successful consumer product built on blockchain technology, has partnered with AppMoji and Stephen Curry to bring sports memorabilia to the blockchain.  Curry will put the first of his three special-edition CryptoKitties up for auction Monday, incidentally one of the first examples of sports' collectibles on the blockchain.