SHANGHAI: Inter Milan, the Serie A giants, have named Lvmama.com, China’s top tourism & leisure platform, as its official China travel partner.
According to the deal, the Chinese company is expected to organize “Football-tours” for Inter Milan fans and tourists across the country to watch and support the team live at the San Siro in Milan.
Inter Milan aims to leverage China’s rapid growth in sports tourism, which is estimated to be around 30% on an annual basis. Football too, is finding more takers amongst the young generation.
