shirt sponsorship

MUMBAI: India’s most valuable startup BYJU'S, which has just extended its Team India shirt sponsor deal with the BCCI for another 18 months (until the end of 2023), is on a major cost-cutting exercise. 

While the $22 billion edtech major's shirt sponsor deal extension is valued at around $55 million in toto, or roughly $1m per game that Team India will play over the next 18 months, it is now more in the news for eliminating as many as 2,500 jobs across its group companies in recent days and pushing back on payments for a $1 billion acquisition it announced last year.

Jun 26, 2022 17:06
BENGALURU: Edtech major BYJU'S has extended its Team India shirt sponsor deal with the BCCI for another 18 months (until the end of 2023).  Its original term expired in March just before the start of IPL 2022. The extension is valued at around $55 million in toto, or roughly $1m per game that Team India will play over the next 18 months.
Mar 17, 2022 12:03
BARCELONA: FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the main partner of the club and the official audio streaming partner.  While financial terms were not diclosed, media reports valued the sponsorship agreement at €280 million.
Mar 07, 2022 19:03
MUMBAI: Ed-tech platform, BYJU'S, the current Team India shirt sponsor, has reportedly extended the association for another year.  BYJU'S had replaced Chinese smartphone major Oppo as shirt sponsor in September 2019 and the contract was supposed to come to an end on March 31.
Jul 16, 2021 06:07
DUBLIN: Cricket Ireland has announced a number of new sponsors for its men’s cricket team. The the front of the jersey features Indian cryptocurrency exchange CoinDCX, while online fantasy gaming brand ‘Playing11’ and sports marketers ‘ITW’ feature on the shirt sleeves. The first match that the new jersey featured in was the first One-Day International between Ireland men and South Africa men on 11 July.
May 25, 2021 16:05
LONDON: Premier League team Leicester City has signed a three-year agreement with global online trading company FBS as its lead shirt sponsor. Financial terms were not disclosed but the club has described the deal as a ‘record’ partnership.
Mar 22, 2021 18:03
PREMIER LEAGUE CLUB MANCHESTER UNITED have announced a five-year shirt sponsorship deal with TeamViewer worth £235 million. The principal partnership will begin with the 2021/2022 season.
Jul 23, 2020 18:07
DUBLIN, Ireland: Mobile Premier League (MPL), on-air co-presenting sponsor of the ongoing England-West Indies Test series, which is being telecast on Sony Pictures Networks India (SPN) in the subcontinent, has added England's upcoming One-Day International home series against Ireland to the mobile gaming and e-sports platform's sponsorship mix.
Feb 21, 2020 16:02
DORTMUND: The summer of 2020 will see Borussia Dortmund break new ground. For the first time, the Bundesliga club is set to have two separate shirt sponsors: the speciality chemicals group Evonik and the telecommunications company 1&1. 
Jan 25, 2020 16:01
LONDON: Premier League side Chelsea FC have announced a new three-year shirt sponsorship deal with British telecommunications and internet service provider Three, that kicks in from the start of next season.
Jul 25, 2019 12:07
MUMBAI: Indian cricketers will soon be wearing a new brand name on their official jerseys with Chinese mobile manufacturer Oppo handing over the sponsorship rights to BYJU’S, the Bengaluru-based edtech unicorn.