Saatchi and Saatchi

MUMBAI: IDBI Federal Life Insurance, one of India’s leading private life insurance companies, together with its brand ambassador and cricket legend, Sachin Tendulkar on Wednesday announced the launch of the #KeepMoving movement which aims to redefine the idea of fitness for India.

Through the movement, IDBI Federal seeks to drive home the message that in order to create and lead a healthy lifestyle, it is important to focus on both physical fitness & financial fitness.