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Reebok veteran Todd Krinsky takes the helm as new CEO

SportzPower Team

Sep 08, 2022 21:09

Read more about Reebok veteran Todd Krinsky takes the helm as new CEO
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Sparc Group, a full-service lifestyle brand operating company, has appointed Todd Krinsky as the new CEO of Reebok.

Krinsky succeeds Matt O’Toole, who has been leading Reebok for over 15 years and will be joining Authentic Brands Group, owner of the Reebok brand, in 2023.

Dec 14, 2021 12:12

Aditya Birla Fashion acquires rights to Reebok in India

MUMBAI: Aditya Birla Fashion and Retail Ltd. (ABFRL) announced on Tuesday that it had in-principal approved buying exclusive online and offline rights to the global sportswear brand Reebok for the Indian market. The deal will be effective once the global ownership of the Reebok brand is transferred from adidas to Authentic Brands Group under a €2.1 billion ($2.37bn) acquisition announced in August.

Aug 18, 2021 17:08

adidas to sell Reebok to Authentic Brands Group for $2.5bn

HERZOGENAURACH: adidas AG has entered into a definitive agreement to sell its underperforming Reebok business to US-headquarterd Authentic Brands Group Inc. (ABG) for a total consideration of up to € 2.1 billion ($2.5 billion), with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.

Feb 18, 2021 13:02

adidas starts divestment process of underperforming Reebok

HERZOGENAURACH, Germany: After 15 years of ownership, adidas has begun the formal process aimed at divesting its Reebok brand.

Dec 15, 2020 19:12

adidas confirms Reebok sale on agenda, gives date for decision

ADIDAS AG HAS PUT AN OFFICIAL seal on speculation that has been floating for a while now - that the German sportswear giant is actively considering selling off its subsidiary brand Reebok, which it acquired in 2006 to directly take on archrival Nike Inc in the US market.

Nov 07, 2019 15:11

Reebok to unify under one brand logo, wordmark

BOSTON, (MA): – Sportswear brand Reebok Wednesday announced that beginning in 2020, it will unify under one brand logo and wordmark, leveraging its most recognizable and distinguished assets – the Vector logo and “drop-R” wordmark.

Jul 18, 2019 14:07

Reebok ropes in Varun Dhawan as brand ambassador

MUMBAI: Fitness brand Reebok has announced actor and fitness enthusiast Varun Dhawan as their new brand ambassador in India. The brand recently brought in Katrina Kaif as brand ambassador.

Apr 10, 2019 17:04

Kolkata tops Reebok Gen Z fitness survey among Indian metros

NEW DELHI: India has witnessed a fitness revolution, with FitGen opting for healthier lifestyles by not just experimenting with their fitness regimes, but also keeping a close tab on their nutrition intake. With the objective of taking its philosophy ‘Fitness is Life’ to Gen Z, Reebok India conducted the country’s first ever fitness survey – Fit India Survey in 2017 to reveal India’s fitness quotient.

Aug 31, 2018 12:08

Reebok India marketing head makes Twitter switch

MUMBAI: Social media giant Twitter has confirmed the appointment of Reebok India’s marketing director, Kanika Mittal as its head of LCS in North and East India. Taranjeet Singh, Twitter India’s director tweeted the official announcement on Tuesday which goes: “Excited to welcome @kanikamittal to the @TwitterIndia team. Kanika joins the Twitter team as the head of LCS, North & East India.”

Aug 30, 2018 14:08

adidas consolidates global media account with MediaCom

MUMBAI: German sportswear giant adidas has for the first time consolidated its media planning and buying duties across the company’s flagship brands adidas and Reebok portfolio with WPP's MediaCom. The combined brief will be executed across all platforms with a focus on innovation aligned to the brand’s strategic business plan - ‘Creating the New’.

Aug 29, 2018 14:08

Reebok, CrossFit end licensing feud

LONDON: Reebok, the global fitness and lifestyle footwear, apparel and equipment brand confirmed on Tuesday that it has settled its dispute with CrossFit Inc. over their licensing agreement and the deal is expected to move forward till 2020 and beyond if mutually agreed upon. However, Reebok will be paying an undisclosed fee to CrossFit for the settlement of the disputed royalties.

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