over-the-top

IPL leads 13% OTT consumption upstick in 2020: Study

Last updated : Feb 12, 2021 19:02
SportzPower Team
Feb 11, 2021 17:02

MUMBAI: Indian over-the-top (OTT) platforms saw a 13% rise in video consumption in 2020, led by Indian Premier League 2020 broadcast on Disney+ Hotstar, research by RedSeer Consulting indicates.

According to the Redseer study, accessed by SportMint, streaming video consumption increased from 181 billion minutes in January 2020 to 204 billion minutes in January this year. The rates peaked during IPL in September and October, with respective rates of 228 billion minutes and 231 billion minutes. 

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