out of home

NEW DELHI: The Centre on Tuesday asked state governments to crack down on outdoor (out-of-home) advertisements of gambling and betting platforms.

In a letter to chief secretaries of states and Union territories accessed by PTI, Information and Broadcasting secretary Apurva Chandra asked them to take "appropriate action" to curb outdoor advertisements of gambling betting platforms that are found on hoardings, banners and auto-rickshaws.

Apr 25, 2018 18:04
NEW DELHI: Leveraging its audio watermarking technology and TV viewership measurement capabilities, BARC India has now launched out of home (OOH) TV viewership measurement.  With this, BARC India will now be able to report TV viewership that happens in social hot-spots like restaurants, pubs and bars in select cities.