OOH

MUMBAI: Three weeks into VIVO IPL 2018, host broadcaster Star India asserts that overall viewership of the tournament across all platforms has reached 476 million across India so far. 

This is the first time that “total audience viewership” is being measured across screens. This includes capturing consumption across TV screens in home, out-of-home and digital. The numbers reflect total audience reach estimated by BARC week 15-17 for the first 26 matches across Star network channels in U+R 2+, Out of home TV IPL bouquet (Mumbai, Delhi, Bangalore) and Hotstar data analytics. 

Apr 25, 2018 18:04
NEW DELHI: Leveraging its audio watermarking technology and TV viewership measurement capabilities, BARC India has now launched out of home (OOH) TV viewership measurement.  With this, BARC India will now be able to report TV viewership that happens in social hot-spots like restaurants, pubs and bars in select cities.