merchandise

Fanatics to run WWE's global event merchandise business

Last updated : Apr 19, 2023 20:04
SportzPower Team
Apr 18, 2023 19:04

STAMFORD, Conn.: WWE and Fanatics Tuesday announced an expansion of their existing comprehensive, long-term sports and entertainment partnership, which will now see Fanatics assume operations of WWE’s global event merchandise business. 

The new deal will kick off on May 1 before WWE’s premium live event, Backlash.

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