MUMBAI: One of India’s fastest growing eSports and online gaming platforms, the Mobile Premier League (MPL) will have GroupM’s media agency, MediaCom as its media partners which has its headquarters in Bengaluru, Television Post reports.

MediaCom will be accountable for the media strategy, planning and buying aspects as per MPL’s needs from time to time.

For MPL, this development comes a few days after it declared Indian cricket captain Virat Kohli as its first-ever brand ambassador in what is a Rs 120 million deal according to an Economic Times report.

Aug 30, 2018 14:08
MUMBAI: German sportswear giant adidas has for the first time consolidated its media planning and buying duties across the company’s flagship brands adidas and Reebok portfolio with WPP's MediaCom.  The combined brief will be executed across all platforms with a focus on innovation aligned to the brand’s strategic business plan - ‘Creating the New’.
Aug 21, 2018 14:08
MUMBAI: Chinese smartphone brand Vivo, title sponsor of the Indian Premier League and Pro Kabaddi League, has awarded its media mandate to GroupM's media agency MediaCom.  As agency of record (AoR) for Vivo in India, MediaCom will be responsible for media strategy, planning, buying and implementation for all mass media.