NEW YORK: Time spent with online media will overtake time spent with linear TV for the first time, globally, in 2018, according to a new report from GroupM, the media investment group of WPP - "State of Digital".
In 2018, consumers will spend an average 9.73 hours with media, up from 9.68 hours in 2017 (figures weighted by media investment). Of this, time spent with online media will constitute a 38% share, TV 37%, and the balance spread primarily across print and radio, GroupM predicts.