MUMBAI: Twitter's primary role is to allow the democratization of voices amongst those in the sporting ecosystem in India, Aneesh Madani, head, Sports Partnerships, Asia Pacific, for the social media giant argues.
Speaking here last Friday, 30 November, at the Star Sports India Football Forum (IFF) 2018, organized by SportzPower, Madani assessed Twitter’s growth and changes in strategy since 2014 as he emphasised on sport running on four-year cycles. He took a cue from the gap between nearly every major sport’s biggest event - such as the Olympics or World Cups.
