MS Dhoni backed Rhiti Sports has signed an exclusivity agreement with badminton star HS Prannoy.
The agreement gives Rhiti Sports the sole and exclusive right to manage, promote and represent the athlete across all media.
During its tenure as an exclusive management agency, Rhiti Sports will handle his marketing, endorsement, and promotion.
Rhiti Sports, which was founded in 2007 by Dhoni's close associate Arun Pandey, specializes in sports marketing and celebrity management. The agreement will also help the company to add badminton to its portfolio.
